Buffalo Solar
Day 7 · Module 1 of 218 min

Professional Presence (Be the Expert)

Overview

Customers are choosing who they trust, not just solar.

Key Points

1

Be the expert in the room

  • Speak clearly and confidently
  • Lead the conversation
  • Avoid uncertainty
2

Confidence builds trust

  • Customers mirror your certainty
  • Strong presence reduces objections
  • Authority creates comfort
3

Control without pressure

  • Guide, don’t push
  • Make it feel like advice
  • Stay professional
4

Preparation = confidence

  • Know the proposal
  • Know the numbers
  • Be ready for questions
Example

Confident rep → customer moves forward

Customer Talking Point

“My role is to guide you through this so it makes sense for your business.”

Common Mistake

Sounding like a salesperson instead of an advisor