1
You are selling cost savings and control
- Electricity is a major business expense
- Solar reduces and stabilizes that cost
- You are offering a financial solution, not just a product
Day 1 · Module 1 of 198 min
Your Role at Buffalo Solar
Overview
Your role is to help businesses understand solar and guide them to a decision that lowers their energy costs.
Pro Tip
Always lead with the financial benefits before discussing the technology. Business owners care about their bottom line first.
Key Points
2
You simplify complex ideas
- Customers don't understand solar or utility bills
- Your job is to make it easy to understand
- Simplicity builds trust and confidence
3
You guide the process
- You lead from first conversation to signed deal
- You control the next step
- You are responsible for closing